A recent story from entrepreneur.com shows a real case of integral innovation:

  • Upper Left quadrant: dedication to a greater cause
  • Upper Right cuadrant: expertise, metodology
  • Lower Left quadrant: the pollination of ideas, sharing expertise
  • Lower Right quadrant: certain processes, crowdfunding

Ethan Brown put everything he had into founding the company, which has seen major successes with its plant-based ‘meat’ that’s loved by Bill Gates. With $72 Million in Funding, the Entrepreneur Behind Beyond Meat Pursues Innovation Over Profit

thumbnail courtesy of entrepreneur.com